DESIGN LEADMARCH ‘25

FanCash Jackpots was Fanatics Casino’s first ever jackpot feature, launched in 2025. Built around Fanatics’ rewards currency, FanCash, the feature introduced a new way for users to win real cash prizes without contributing additional money. As users play eligible casino games, a portion of the FanCash they earn from gameplay contributes toward a shared jackpot consisting of four tiers, making every spin, hand, or roll an opportunity to win.

I was the lead designer on the feature, owning the end-to-end experience from concept to launch. I partnered closely with product to shape the offering and its positioning, developed the user flows and visual identity, and collaborated with engineering to bring the experience to life. From defining how the feature worked to making the experience intuitive and engaging, I owned the design across the entire journey.

The results, within the first six weeks of launch:

• 66% of total handle opted into FanCash Jackpots, more than doubling the initial goal of 30%
• $1.1B in opted-in handle
• 1.6M FanCash contributed to jackpots

FanCash Jackpots became one of Fanatics Casino’s most successful launches and most engaging commercial offerings, helping give users another reason to return. This project pushed me to think beyond traditional product design, bringing together feature strategy, branding, visual design, and end-to-end user experience to create something entirely new for the casino experience.